Thanks to the modern-day wonders of phone apps, the next big things is getting whatever you want delivered straight to your doorstep, whenever you want it. So, we ask, why not throw booze into the mix? Drizly, a start-up founded in Boston in 2013 that allows you to have at-home beer delivery service at the touch of a phone, has been adding service to major cities around the country and now it's about to make its way to Dallas. It officially launches tomorrow, June 11.
Drizly's business model is to partner with local liquor stores in their given city and charge a monthly licensing fee to host the products on their app for delivery. Dallas' partnering store is Goody Goody Liquor. Each store partnered with Drizly has their own employees make deliveries within an hour tops. The company, aside from acting as a conduit to increase the store's revenue and acting in concert to help us all get collectively lazie,r gives the drivers what Drizly's senior manager of communications, Kerin Horgan, calls "highly developed technology."
The technology she speaks of answers the question that you've probably been asking yourselves: How do they stop high school and college kids from ordering this shit and getting hammered out of their minds? The technology uses forensics and a scanner to determine whether the identification card, which has to be produced upon the driver's delivery, is legit or not. The driver uses human functions to determine if the customer is in the right state of mind to make a purchase. So, there's technology to nix fake IDs and red-blooded humans to determine at their own discretion whether or not a person is already too drunk or is being the designated Keystone Lite buyer for underaged kids. Horgan says drivers are typically quite rigorous during the identification process, which makes sense because lawsuits.
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What immediately comes to mind with this apparent gift from God is the ability to buy alcohol for a party while you're able to stay home and clean up or sit in your underwear for a little while longer and watch Netflix. But apparently their are less selfish minds out there. Drizly can be used in any of the cities it's already shacked up in. So, if you want to gift family or friends a bottle of wine and they live in Austin or New York, you can do that through the app.
And this is perhaps the most important part for discerning consumers out there: Each purchase made on the app is not marked up. It's the same as it is in the store, and the only extra charge is $5 for delivery. Horgan says that for the next two weeks, it's free to get your sippy sippy delivered. Such is the new-app red carpet discount. Also, it won't be made available everywhere, but there is a healthy dose of Dallas neighborhoods where you can get the on-demand service. Those 'hoods include: Downtown Dallas, West End, Deep Ellum, Oak Lawn, Uptown, Knox/Henderson, Highland Park, University Park, Lower Greenville, Lakewood, Preston Hollow and Lake Highlands. (No South Dallas? I'm surprised.)
Drizly isn't the first app of its kind to make it our way, but the more the merrier, to be quite honest. We're always open to the most possible ways imaginable to get sauced up.