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In this week’s paper, Eric Grubbs catches up with OK Go frontman Damian Kulash and talks, among other things, about the band’s DIY approach to its music videos (like the above, recently released, Rube Goldberg-inspired “This Too Shall Pass” take)–and its former label’s issues with the band’s ideals on those fronts.
“I sort of thought of us as a DIY band with the label being one of our
tools,” vocalist/guitarist Damian Kulash says. “That might sound rather pie in the sky, but I think
post-2003, there’s no question that labels don’t own the world’s
consciousness.” Continue reading…
OK Go, might own our consciousness, though. Since its March 1 release, the above music video has amassed almost 13 million views. Not too shabby. And certainly a fine explanation behind the band’s having sold out its show at the Granada Theater tonight well in advance.Many thanks then to our friends at the Granada Theater. Why? Oh, well, ’cause we’ve still got two pairs of tickets to hand out. Want one of them? Alright: Just be among the first two people to email me right now with the words “This Too Shall Pass” in the subject line and you’re in. OK? Go! (See what I did there? Of course you did.)
Update: Contest is over. Congrats to our winners!
