Presenting: SXSW Bingo 2011!

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And so we come to it at last: South by Southwest 2011. Surely, the great music festival of our time. But one does not simply walk into SXSW. Nay, there exists a slew of iconic and philosophical challenges to wade through -- screaming large crowds, Cormac McCarthy-esque fields littered with energy drinks and broken iTunes samplers, and, worst of all, that downtown Austin traffic.

Those of you who've been to SXSW are all-too-aware of what you're likely to see in downtown Austin and beyond this upcoming week.

But it's totally gonna be great, though. We promise. If only because we've developed a game for you to play during your SXSW travels, to keep things fresh and entertaining as you amble from showcase line to showcase line. Yes, that's right: SXSW Bingo.

We've built the game around what we predict you'll see at the giant music utopia that is Austin, Texas. It's all there -- the hipsters, the accessories, the sunglasses at night. Even Bill Murray.

So, here's what you can do: Print our SXSW bingo cards out (download all four cards in full size after the jump!), take them with you into Mordor SXSW, and keep an eye out for the various things we want you to spot. It's kind of like "I Spy." Meets Bingo. Meets SXSW.

And, if you really want to get into it, bring your camera with you, snap a photo of one of our squares in the real world and then post it the comments. If it's what we're looking for, we'll put it in one of our slideshows recapping SXSW.

Game on.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

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Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.