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While we here at DC-9 will be down in Austin at South by Southwest mid-March, we know not everyone is dropping the big moolah for the festival. A great in-town alternative is the “South By So What?!” fest. (They’ll be more on the SXSW overflow shows and South By So What?! in an upcoming print edition of the Observer.) We’ve got our first glimpse of the lineup for South By So What?! today. The headliners for the March 14 Plano Centre show include: Scary Kids Scaring Kids, Halifax, Jeffree Star, The Audition, The Medic Droid, A Skylit Drive, Action Action, The Cab, Breathe Carolina, The Maine, Ivoryline and Memphis May Fire. Third String Productions, who put on the event, say 42 bands are set to play starting at 3 p.m. (keep an eye on Third String’s MySpace for the scheduled bands). Tickets cost $18 in advance (buy ’em at kapiro.com) and $20 day of show. — Chelsea Ide