Bruce Springsteen's Thursday started with a keynote speech in one of the big ballrooms at the Austin Convention Center, and ended with a mythic three-hour set at ACL Live across town, in front of a few thousand people cooing "Bruce".
Photos Courtesy of SXSW
The keynote and the show went hand in hand. If you weren't there this morning at the crack of noon, then the show wouldn't have affected you the way it did those of us who dragged ourselves out of bed -- hey, it's SXSW -- to listen to the Boss speak.
Touching on his influences, his craft, and only glancing at the state of the industry, his hearty, hilarious and playfully profane speech was the promise and the show nine hours later was the fulfillment of that promise.
Three hours and more than two dozen songs still wasn't enough for any of us in the crowd. And the special guests were the proverbial icing on the cake, or using the preferred attitude of the event, a little whiskey in your coffee.