No surprise here, really, but yesterday, the comp scored a nice little nod from Pitchfork, and the write-up helped offer a little insight into the label's aim, thanks to this quote from label co-founder Matt Halverson:
"We started Waaga because there are so many artists that did not fit the budget of Lefse but that we thought were really great."
Like FUR and Florene and anyone involved in Sleep Whale, to be a little more specific (one assumes).
So, as if our own recommendation isn't enough already, here's another reason for you to go grab the disc. Because--and feel free to call us crazy here--we're starting to wonder if this Sacramento-based start-up just might already be the most powerful label in Denton.
Sure looks that way moving forward into 2010...
Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.