No surprise here, really, but yesterday, the comp scored a nice little nod from Pitchfork, and the write-up helped offer a little insight into the label's aim, thanks to this quote from label co-founder Matt Halverson:
"We started Waaga because there are so many artists that did not fit the budget of Lefse but that we thought were really great."
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Like FUR and Florene and anyone involved in Sleep Whale, to be a little more specific (one assumes).
So, as if our own recommendation isn't enough already, here's another reason for you to go grab the disc. Because--and feel free to call us crazy here--we're starting to wonder if this Sacramento-based start-up just might already be the most powerful label in Denton.
Sure looks that way moving forward into 2010...