Yomi Martin, co-founder with Nelly of $100-million-dollar urban apparel line Vokal Clothing outta St. Louis, is getting into the restaurant business -- in Dallas. And he's partnering with a Dallas Cowboy and three Dallas Mavericks. We don't know who the Mavs are just yet, but the Cowboy is linebacker and Irving native Akin Ayodele. And the eatery will be Jerseyville Classic, which is set to open in The Shops at Willow Bend in Plano on September 9.
Reports the St. Louis Business Journal in a subscription-only story:
The move comes two years after Martin helped develop the Jerseyville concept, which he originally planned to launch in St. Louis' Central West End. Martin said he's been unable to secure a site locally. ... The partners for the Dallas-area restaurant are investing $2.4 million, Martin said ...
Bruce Lazarus and his partner Doug Czufin, who own the Canyon Cafe in Plaza Frontenac and other locations around the country, will be the managers of the restaurant. ... They connected with Martin through Carlos Goyne, a Dallas-area restaurant designer who worked with Martin on the Jerseyville concept."
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