Brick-and-mortar retailers in Dallas beware. Amazon has you in its sights.
The e-commerce behemoth on Thursday announced that it has added Dallas to the list of a dozen cities eligible for same-day delivery. That means that if a customer orders any of the million-plus eligible products by 12:15 p.m., it'll be at her doorstep by 9 p.m. that night.
The process is, like everything Amazon does, straightforward. If you live in a qualifying zip code, you will see a "Get it Today" or "Get it Tomorrow" filter. Click it. Wait. In Dallas, same-day delivery will cost Amazon Prime members $5.99 for up to 150 pounds of goods, according to the Wall Street Journal.
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The Verge reports that same-day delivery got a soft rollout in Dallas earlier this year, but that Amazon didn't make the announcement until today.
Send your story tips to the author, Eric Nicholson.