At 93.3 FM, Cumulus Has Gone Off a KLIF

Late yesterday, a Friend of Unfair Park suggested that Cumulus Media's going to rebrand 93.3 on Your FM Dial as a pop-40 station -- as in, Justin Timberlake and the Black Eyed Peas. Maybe so. But this much is (almost) certain: Sooner than later, KDBN-FM will most likely be known as ... KLIF-FM, shades of Gordon McLendon. So suggests Cumulus's request to the Federal Communications Commission filed on Monday, which would resurrect a call sign that hasn't been around since 1966 and has radio boards speculating about all kinds of possibilities for the frequency.

KEEP THE DALLAS OBSERVER FREE... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Robert Wilonsky
Contact: Robert Wilonsky