BMWs are not native to White Rock Lake, though they found a welcoming habitat among the mansions along Lawther Drive and have established colonies in the arboretum parking lot. On Sunday, for one day only, the car company will briefly introduce a new specimen: the 2013 X1.
The vehicle -- whether it's a station wagon-like SUV, an SUV-like station wagon, or just a crossover remains to be determined -- just embarked on a "Restore the Outdoors" tour that will take it to a dozen parks scattered throughout the country, one of which happens to be White Rock Lake. At each stop the car will be Instagrammed.
The reason this is notable is that BMW is also pledging to donate $1 for every person who likes the photo on Facebook, up to $10,000. In BMW terms, that's about enough to buy a rear fender, but in real people terms, it's a decent amount of money.
We Believe Local Journalism is Critical to the Life of a City
Engaging with our readers is essential to the Observer's mission. Make a financial contribution or sign up for a newsletter, and help us keep telling Dallas's stories with no paywalls.
Support Our Journalism
You won't be able to chip in $1 until the car visits Dallas on Sunday, but when it does, you can like it here. And you can only like one park, so save your affection for White Rock.