4

Brand X: Your Dallas Cowboys Are Set to "Swing It Around" With a Theme Song

^
Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

Amazingly, we still have stashed on the server Polyphonic Spree's "H-O-O-P-S Yes!," the '07 "anthem" penned for FC Dallas -- what do you mean you don't remember? Then perhaps you recall a time when Your Dallas Mavericks were "Rowdy, Loud and Proud," courtesy PPT; and who can forget Pantera's catchy contribution to the canon in honor of Your Dallas Stars? All of which I mention this morning only because Forbes brings word of the latest local sports team theme: "Swing It Around (Cowboy Town)," the working title for a Dallas Cowboys jingle-jangle set to debut at the Arlington EnormoDome come football season, but of course.

It'll be provided by a company out of Milwaukee called Banshee Music, whose Web site soundtrack suggests we should expect a song reminiscent of mid-'80s top-of-the-pops radio or late '90s country-rock; I imagine the Cowboys anthem will sound a lot like "Big Dogs," available under the "Sports Music" samples menu ... if you dare. Banshee refers to itself as a "sonic branding agency ... the last critical component of branding," and though the site doesn't list any of the musicians responsible for the songwriting (only "Grammy-nominated producers and hit-making songwriters"), the Forbes piece says the stable includes "former members of rock bands Arrested Development and the Foo Fighters" (I'm guessing Franz Stahl?). Here's Banshee's anthem for the Green Bay Packers: "G-Force Roar." This will not end well.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Observer community and help support independent local journalism in Dallas.

 

Join the Observer community and help support independent local journalism in Dallas.