Dallas' Only Daily: What Circulation?

Looks like that Editor & Publisher sneak peek at The Dallas Morning News' circulation numbers last week was way, way off -- by, oh, 9 percentage points. This morning, the Audit Bureau of Circulations released the newspaper biz's spring numbers, and Dallas' Only Daily had what looks to be the biggest circ drop percentagewise among major metro dailies:

The Dallas Morning News hemorrhaged 14.2% of daily circ to 411,919. Sunday fell 13.3% to 563,079.
Some of that could be credited to the paper's backing off its statewide circulation, but not all of it -- not most of it, not by a long shot. But, hey, stock's still up today. So far, anyway. --Robert Wilonsky

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Robert Wilonsky
Contact: Robert Wilonsky