Looks like that Editor & Publisher sneak peek at The Dallas Morning News' circulation numbers last week was way, way off -- by, oh, 9 percentage points. This morning, the Audit Bureau of Circulations released the newspaper biz's spring numbers, and Dallas' Only Daily had what looks to be the biggest circ drop percentagewise among major metro dailies:
The Dallas Morning News hemorrhaged 14.2% of daily circ to 411,919. Sunday fell 13.3% to 563,079.
Some of that could be credited to the paper's backing off its statewide circulation, but not all of it -- not most of it, not by a long shot. But, hey, stock's still up today. So far, anyway. --Robert Wilonsky
Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.