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Dallas Uber Users Can (But Probably Can't) Get a Ride from Optimus Prime (Sort of) Today

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Between 1 and 7 p.m. today, you can be picked up by Optimus Prime. More or less. Less, mostly. But more than usual, definitely.

As part of the promotion for the fourth installment in Michael Bay's Transformers series, the flame-specked semi is roaming Dallas.

You need Uber to do this, though. So, if you already have the app, open it up, select the "Autobots" option, tap "Set Pickup Location" and then "Roll Out." According to Uber's blog, you'll have 15 minutes to ride around in Optimus.

If you think Uber is sketchy, you're out of luck. No word yet on if Megan Fox or Rosie Huntington-Whitely will be there as well.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

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Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.