If you're willing to head home a little before last call, Coors Light and Dallas Area Rapid Transit are teaming up on New Year's Eve to give everyone in DART's service area a free ride home. Starting at 6 p.m. Dec. 31 and running through the end of service early New Year's morning, all DART trains and buses, including the Trinity Railway Express west of DFW Airport, will be available fare free. DART and the brewer want you to "freeze your keys," as it were.
“MillerCoors believes that the only way to ring in the New Year is to do so responsibly,” said Diane Wagner, MillerCoors alcohol responsibility manager. “Through our partnerships with DART and Andrews Distributing, we are making sure that beer drinkers in the Dallas area have a range of options to get home safely and prevent drunk driving.”
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
Those looking to take advantage of the transit agency and brewing conglomerate's largess — and avoid Uber surge prices — should be aware that, while DART trains run fairly late, there is no light rail service after about 1:45 a.m.
“We encourage residents and visitors in the Dallas area celebrating the New Year to do so responsibly by taking a Coors Light Free Ride,” DART President Gary Thomas said. “Programs like Coors Light Free Rides help ensure the safety of our community, and we’re glad to provide free and safe rides as the city rings in the New Year.”