Deion's Family Playbook, Deion Sanders' Reality Show, Will Debut in March

Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

If you can't get enough of Deion Sanders talking sports on ESPN or Deion Sanders being accused of assaults in the news, soon you can turn to the Oprah Winfrey Network and see Deion Sanders from a pleasant, uplifting human-interest angle.

The network will air a series documenting his life starting in March.

"Deion's Family Playbook, following the personal and professional life of Deion Sanders and his family, will premiere in March on OWN," an Oprah Winfrey Network spokeswoman tells Unfair Park.

Rumors that Deion Sanders planned to star in a reality show have been swirling for a while. In March 2012, TMZ first reported that Mr. Prime was trying to produce a show about his work coaching a high school football team, on a school that had yet to open.

That school, of course, ended up being the infamous Prime Prep Academy, Sanders' southern Dallas charter school.

The Hollywood Reporter reported in July that OWN had ordered a series that would follow Sanders as he raises five children while also "guiding the charter school he launched to help underserved areas."

A football star launching a charter school to help underserved areas? Sounds like a nice idea for a show. However, that whole idea was ordered by OWN before he got fired twice from that very charter school.

And Prime Prep co-founder D.L. Wallace said he never signed off on any show. In a letter Wallace wrote to Prime Prep parents a few weeks ago, he argued that Sanders was creating an unhealthy environment at the school, citing the reality show as just as one example: "He [Sanders] has already made an attempt to commit the school to participating in a Reality Show on OWN Network where he would obviously make an undisclosed amount of money but the school would not receive any benefit whatsoever."

OWN also ordered the series before the school's CFO famously went to the police with accusations that he was assaulted by Sanders. More recently, Wallace has also come forward with allegations that he nearly found his throat at the other end of Sanders' temper, as we reported on December 23.

If all that stuff makes it into Deion's Family Playbook, it will be a riveting watch. We sort of suspect it won't.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.