Despite Boycott, Fort Worth-Based RadioShack Won't Advertise "Christmas"

Every year, it seems, the War on Christmas creeps earlier and earlier into the season. A week or two back, some rogue PTA moms in Frisco were defeated in a minor skirmish. This week, with Thanksgiving still two days away, Fort Worth-based RadioShack, has launched a full-frontal assault on baby Jesus himself.

How so? We'll let the American Family Association explain:

For years, Radio Shack has refused to use the word Christmas on its website, in television commercials, newspaper ads and in-store promotions, despite tens of thousands of consumer requests to recognize Christmas and in spite of repeated requests from AFA to do the same.

Want proof? Go to and type "Christmas" in the search bar. As of today, the website brings up zero results.

At Radio Shack, you'll find "holiday" deals, "holiday" kickoff, "holiday" cash and a "holiday" gift guide, but you won't find "Christmas" anywhere.

Radio Shack is censoring the word Christmas, pure and simple.

See also: Texas' New "Merry Christmas Law" Saves Frisco Kids from a Godless Holiday

In response, the AFA is calling for a two-month boycott of RadioShack stores. Its troops dutifully took the battle to the company's Facebook page to express their dismay.

"The holiday is called 'Christmas'. It's not called "holiday" (which by the way comes from the old English word meaning HOLY-day)," one man writes in response to a post advertising mobile device repair. "Christmas has Christian roots whether we believe it or not and the majority of Americans celebrate the holiday either in a secular or religious way. Refusing to use the proper name of the holiday for political correctness should offend Christians and non-Christians alike...Personally, I'll take my money to a store that has the guts to call it what it is, 'Christmas.'"

Here's a woman taking personal offense to a selection of multicolored Beats headphones offered with the respectably clever #TechTheHalls hashtag:

I don't care how you color anything Radio Shack .... There is only one reason we celebrate this time of year and it's NOT holiday cheer. The reason for the season is to celebrate the Birth of Christ and your store has decided to go the easy route and please the minority I hope you laugh all the way to the bank but cause you wont be taking it with you when you pass on.

And here's another expressing her displeasure with a collection of RC toys.

Well, this is nice; however, I will not be shopping at Radio Shack this year you see because it is not called a holiday gift but a CHRISTMAS gift and I will be telling everyone I can to boycott Radio Shack. Just like when you go out and buy a tree you call it a Christmas tree, not a "holiday tree". You see, JESUS IS THE REASON FOR THE SEASON. So I will take my business elsewhere. Merry Christmas!

The battle intensified as a company -- or maybe a regiment -- of atheists and their pseudo-Christian allies entered the fray arguing that Jesus would have supported greater inclusion of religious minorities, that the modern Christmas celebration was coopted from traditional pagan rituals celebrations, even that the War on Christmas doesn't exist.

"If your faith is so weak that you need to have it reaffirmed by a retail company, you should probably spent more time working on THAT than pretending that there's a 'war' on your faith," one woman said.

RadioShack hasn't publicly responded to the AFA or their opponents, but they have not yet relented on their preference for "holiday" sales and products. Then again, the season is just getting under way. The AFA has plenty of time to bring RadioShack to its knees.

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Eric Nicholson
Contact: Eric Nicholson