4

Dirk Can't Opt Out of This Mavs Promotion

Dirk's back in town and ready to meet with the Mavs, for whom there's no Plan B if he doesn't re-sign. (Cuban's back too, following a trip to shoot an episode of Entourage.) And so begins Keep Dirk in Dallas Week: Lost amongst all the breaking news of Thursday was the Mavs' p.m. press release announcing its weeklong DFW Digs Dirk campaign, a big hunk of which appears to involve deep discounts on Dirkwear at Mavs gift shops (41 percent off, natch) and a free poster with purchase. I think the idea is: Dirk sees you wearing a Dirk shirt and decides to stay in Dallas because you love Dirk so much. Either that, or it's inventory-clearing should things go south.

There's a new tee too -- not to mention a Web site complete with highlight reel, gallery, song by Big Ben Rogers and an open-letter-to (from, ahem, MFFL: "When I heard you were 'opting out' of your contract with the Mavericks it almost made my heart skip a beat. Well, more accurately, it made my heart stop. I thought I was going to die").  Ray Hunt's building on Akard'll be lit up like the Fourth of July for the next week with "DFW Digs Dirk"; and, per the press release, Mayor Tom will "issue a proclamation extending special recognition to Dirk, once Nowitzki has resigned with the team."What -- no Top Ten List?

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

Newsletters

All-access pass to the top stories, events and offers around town.

  • Top Stories
    Send: