Dirk Eats Sausage, Vegans Grow Sauer

The ad you see above, done for German bank ING DiBa, started running two weeks ago and has been online for a month. In it, as you can see, Your Favorite Dallas Maverick walks into a butcher shop and has a nibble of wurst. Says the woman with the meat: "What did we always used to say?" To which Dirk responds: "So you grow big and strong." Which, we discovered over the weekend, infuriated German vegans, who've taken to the bank's Facebook page to leave angry notes that read, far as I can tell, something along the lines of, "Stop meat in the television!" In related news, Rudolph's Market & Sausage Factory opens tomorrow morning at 9.

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Robert Wilonsky
Contact: Robert Wilonsky