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Don't Know if the Dallas Stars Will Be Any Good, But Ticket Sales Will Be ... Dynamic!

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Two words: Dynamic. Pricing. That, per today's announcement, is how Your Dallas Stars have chosen to sell seats this season -- beginning this very Saturday, matter of fact, when regular-season single-game seats go on sale for October and November. And what, you may be asking, is dynamic pricing, other than, perhaps, a Pat Bullard-hosted program on the Game Show Network? In short, Tom Hicks's hockey team will charge more or less for upper-level ducats depending upon the demand for a particular game. Tickets start at one price (say, $60 for premium terrace seats for the October 3 home opener against Nashville), then rise or fall depending upon demand. I think. Lesse here ...

Similar to airline pricing, the best prices are often found early. Dynamic pricing will provide fans with great prices starting from the initial on-sale on Sept. 12. The upper level single-game ticket prices can go up or down based on a variety of factors, including league standings, opposing team, star players, day of the week, and real time supply and demand. Dynamic pricing for upper level tickets will continue all season. Fans will be able to check out the current prices at any time at DallasStars.com.

Incidentally, the San Francisco Giants also use dynamic pricing method, created by Austin-based Qcue, and they claimed earlier this summer that it upped attendance figures by an average of 368 people per game through May 31.

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Join the Observer community and help support independent local journalism in Dallas.


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