Radio, TV and that Damned Media

February PPM Rankings: Ticket Dynasty Intact

Lose a basketball game. Win another ratings period. Ho-hum.

With Arbitron's new Portable People Meter (PPMs) ratings, instead of a three-month window we can check out the stats monthly. And what do the PPMs indicate for February?

That, just like last month, 1310 AM The Ticket is as strong as ever.

For the third consecutive month, The Ticket widened its lead over 103.3 FM ESPN. The Ticket is No. 1 overall in sports talk radio's coveted Men 25-54 demographic, including both morning and afternoon drive times.

The Ticket is No. 1 at 6.8, followed by ESPN at 3.4 (7th) and 105.3 The Fan's 1.5 (18th).

At the risk of de-fanging those that somehow get off on commenting how I never report positive news about The Ticket, jump for the final scores ...

Men 25-54 Total Week

               Jan.       Feb.

Ticket  4.7 (3)    5.2 (3)

ESPN  3.6 (4)    3.0 (8)

Fan     1.4 (20)   1.3 (19)

 

Men 25-54 M-F 6a-10a

                Jan.       Feb.

Ticket   7.5 (1)    8.0 (1)

ESPN   5.1 (4)    4.1 (6)

Fan      1.4 (23)   2.5 (12)

 

Men 25-54 M-F 10a-Noon

               Jan.       Feb.

Ticket  4.7 (5)    6.6 (3)

ESPN  3.6 (6)    2.2 (16)

Fan     1.4 (18)   1.6 (21)

 

Men 25-54 M-F Noon-3p

                Jan.        Feb.

Ticket   5.1 (4)     5.4 (3)

ESPN   2.9 (12)   2.8 (12)
 
Fan      1.4 (24)   1.6 (23)
 
 

Men 25-54 M-F 3p-7p

                Jan.         Feb.

Ticket   6.3 (2)     6.6 (1)
 
ESPN   4.6 (4)     3.6 (5)
 
Fan      1.3 (21)   1.4 (18)
 
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Richie Whitt
Contact: Richie Whitt