DFW Music News

Flula, the German Genius Behind "His Name is Dirk," Has Concept Album (or EP) In the Works

Last night, at the end of the first quarter of Mavs-Thunder, I spoke on the phone with Flula Borg -- yes, that Flula Borg. The man behind "His Name is Dirk (Nowitzki)," who, according to the press release one of his friends sent out last night, is pushing to make his swingin' single "the official song for Dirk Nowitzki," as though such a thing existed. The German now living in Los Angeles had a few minutes to talk because "I do not have cable right now," he explained. He was on his way to a bar to watch the rest of the game with some friends. At the time, the score was OKC 27, Dallas 20.

"But it's OK," he insisted. "Nine days rest. It's hard to shake off the rust. But they will do it. Go, Mavericks." The way he says the last word, meh-vuh-ricks, reminds me: Now is ze time on Sprockets vhen ve dance.

Of course, Flula was right: Dirk would ultimately score 48, go a record-breaking 24-for at the free-throw line and turn into Larry Bird, as Michael Wilbon would insist on SportsCenter afterward. Or, as Flula sing-speaks in his song, "He's a shooter like Larry Bird."

"Dirk" isn't Flula's sole song -- far from. I highly recommend "Badger, I Eat You" and "I Am In Germany (Opa Döner Poodles Bread)," all available for free quality download, each a would-be summer jam. And as I mentioned last week, "His Name is Dirk" is an abbreviated, altered version of his 2009 single "Dirk41." I asked Flula why he recut the single a few weeks back and shot the new video. Simple, he says: "I always loved Dirk, and I decided it was time for nice new polish and new sound. But I did not tell people about the first one. I just quietly uploaded it to my MySpace page. I did not know it would play so good."

Turns out, though, this is just the beginning of the beginning: Flula dreams of playing the American Airlines Center during the playoffs, and has more Dirk songs in the can, enough for an EP at least. Can a Krautrock-opera be far behind? Jump for more.

The song's almost two years old now. But you reworked it, then made the video ...

Yes, posted the night of Game Two against the Lakers.

Why now?

I think I just had a fire in my bum. It was time for it. I don't know. I had a feeling about he season and playoffs and thought it was good motivation. I could push it. People are superstitious, and I thought maybe it's good luck charms for the series. I wanted to add my my good luck charm to a good season.

The thing went viral pretty quick last week, which couldn't have been very surprising. I mean, the thing is genius.

Who knows. I never know. Shawn Marion and Tyson Chandler tweeted it. I don't know if Dirk has seen it, but my dream is to play it at the AAC. It would be so great. I know Mr. Cuban is keeping a low profile because he can also feel it. It could be a magic season, so he doesn't want to go too cray with a German DJ song. But I have four Dirk songs I have already written. This is the first one.

What are the others?

I started some years ago, "An Idyl for Dirk." I have three more. I want to make sure the charm of luck is good. Is it better to release a song later? Is it good with the winning? I am talking to my gut right now.

When did you move to L.A.?

Two and one half years ago. I had been to America some time before. This it the best location to create music. My goal is to spread music to the whole world, and Los Angeles was a better choice for that. I am a crazy Maverick fan. I would go there if Dallas was a great entertainment center. I went one time to the Texas Redneck Games. Very coincidental. I was not living here yet. We took third place.

So, what the hell are you -- a comedian who makes music, or a musician who does comedy? Or neither. Or both.

I think many people are finding things I do very funny and strange. I try to make things that are coming for inspirings for me. When I see things that are inspiring I must write a song about it. Some people make a t-shirt or slap something on a wall with paint, but I must make music and freestyle rap. Everything with me revolves wth music. Dirk just come up from some minutes from me, and he was always my inspiration. He is having the most success in America of any German of my generation, so, boom, let's make a song.

Will there be a full-on Dirk album?

I think so. At the very least I will make an EP, four songs at minimum. To finish production and video, for sure three and maybe more. It sounds like an artsy-fartsy artist, but if I am on this little roller-coaster and feel it, more songs may come, but four songs is right move. I like to make my name of songs strange. Like "Dirk41." My next one is "Shooting the Rock." I am writing a song for Dirk to encourage the shooting of the rock. But I go into my brain and have a vision and spit it out the music way. I don't know why.
[After the game, Flula and I exchanged a few more emails. This is what he wrote, in part: "Man he really did bring it!!! So great. I think he is hearing the voices of 2006 (and maybe the vocals of my song?) and kicking it hardcore tonight! Go Mavs!!!"]

KEEP THE DALLAS OBSERVER FREE... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Robert Wilonsky
Contact: Robert Wilonsky

Latest Stories