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At least, that's how The New York Times characterizes it, should the Mavericks wind up in the NBA Finals against the Miami Heat (and, man, that is looking too far ahead for my tastes). Miami plays at the American Airlines Arena, Dallas plays at the American Airlines Center, which means "American Airlines versus American Airlines," writes Richard Sandomir. "It would be the first time in naming-rights history that two teams playing in arenas named for the same corporation played for a major sports title." And all American had to pay for that honor? About $237 million combined. That is so...uh...fascinating. --Robert Wilonsky