4
| Sports |

For Those Who Watch Dallas Mavericks Games With Your Computer as Company ...

^
Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

.... tonight's your lucky night. Mavs man Matt Miller sends word that just in time for tonight's face-off against the San Antonio Spurs, Your Dallas Mavericks are launching what the team calls a "first-of-its-kind live game companion designed to enhance the television viewing experience for fans." Which is ...? The press release follows, but in short, the team will use its Web site in order to allow fans access to:

In-Arena Experience and Press Access - The unique application will simulate the experience of being in an NBA arena press box by giving fans access to pregame media notes, real-time statistical information, breaking news, 3D shot charts and play-by-play analysis.

Social Media Integration - The Mavericks TV Companion integrates current social networking features, allowing users to interact with other fans, team personnel and on-air talent in real time, providing an innovative multi-screen experience. Fans can easily access their favorite social networking sites directly from the application, including Twitter, Facebook, MySpace and Yahoo! to participate in widespread fan forum discussions or private chats with friends.

Halftime and Postgame Video Highlights - Every game will feature special halftime and postgame reports that will include video highlight packages, updated box scores, leader boards, and the ability to follow the action taking place on the court via the interactive shot tracker feature, which displays the location of each shot taken on the court.

DALLAS MAVERICKS LAUNCH FIRST-OF-ITS-KIND COMPANION FOR LIVE GAME TV BROADCASTS

- New "Dallas Mavericks TV Companion" Complements Every Mavs Game on Television by Providing In-Game Arena Experience, Social Media Integration and Video Highlights -

DALLAS, Nov. 9, 2009 - The Dallas Mavericks today announced the launch of the Mavericks TV Companion on mavs.com, a first-of-its-kind live game companion designed to enhance the television viewing experience for fans. The new full-screen feature provides an in-arena experience with social media integration and video highlight packages that complement each live telecast.

Highlights of the Mavericks TV Companion include:

In-Arena Experience and Press Access - The unique application will simulate the experience of being in an NBA arena press box by giving fans access to pregame media notes, real-time statistical information, breaking news, 3D shot charts and play-by-play analysis.

Social Media Integration - The Mavericks TV Companion integrates current social networking features, allowing users to interact with other fans, team personnel and on-air talent in real time, providing an innovative multi-screen experience. Fans can easily access their favorite social networking sites directly from the application, including Twitter, Facebook, MySpace and Yahoo! to participate in widespread fan forum discussions or private chats with friends.

Halftime and Postgame Video Highlights - Every game will feature special halftime and postgame reports that will include video highlight packages, updated box scores, leader boards, and the ability to follow the action taking place on the court via the interactive shot tracker feature, which displays the location of each shot taken on the court.

"The Mavericks TV Companion provides fans with a user-friendly experience to lean back and easily access information while enjoying the game on television," said Bryan Perez, Senior Vice President and General Manager, NBA Digital. "We recognize the growing number of fans who simultaneously consume the NBA via television and the Internet, and this is the perfect broadcast companion for fans to experience all the action on the court, while connecting with friends on their preferred social network."

Currently, 57 percent of Americans with Internet access at home report that they use the TV and Internet simultaneously. Of those Internet users, 27.9 percent of their time spent online is also spent watching TV. Internet video viewing continues to grow significantly, with a 12.4 percent increase when compared to last year according to Nielsen Media Research.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Observer community and help support independent local journalism in Dallas.

 

Join the Observer community and help support independent local journalism in Dallas.