Hey, Ladies, the Watters is Fine

Trademark Property Company Oddly, we have this same painting hanging over the bed. For those bored by today's news, how about something from tomorrow's New York Times. Like, oh, this business story about how Fort Worth-based Trademark Property Company developed the 52-acres Watters Creek Shopping Center up in Allen --...

By Robert Wilonsky

July 1, 2008

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Trademark Property Company

Oddly, we have this same painting hanging over the bed.

For those bored by today's news, how about something from tomorrow's New York Times. Like, oh, this business story about how Fort Worth-based Trademark Property Company developed the 52-acres Watters Creek Shopping Center up in Allen -- by asking the ladies.

Trademark ... invited two dozen women from the Allen area to pick apart its plans for the center. They included Kirsten Fair, a stay-at-home mother of two, and Debbie Stout, a City Council member, who runs a company that sells business forms. The women weighed in on dozens of features, like the center’s layout, landscaping, parking options, pedestrian walkways and outdoor art. “They asked us about every detail, and then they listened,” Ms. Stout said recently.

And now, for some reason, I cannot get this out of my head. With photos courtesy none other than Allison V. Smith. --Robert Wilonsky

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