Audio By Carbonatix
So says this morning’s blog entry from Best Buy’s chief marketing officer, Barry Judge, who notes we’re one of two markets in which the big box will dip its toe in the video-game trade-in business, a la Grapevine-HQ’d Gamestop. KioskMarketplace tips us to the entry, which reads, in full:
As we continue to explore new ways to make our customers happy, Best
Buy is moving into the used games market. This week, several of our
Dallas and Austin stores will test a kiosk-based model that allows
customers to insert their used games into a kiosk that will scan it for
functionality, and immediately issue a voucher that is instantly
redeemable for a Best Buy gift card. It’s a pretty slick system and one
of the few trade-in programs to provide instant gratification; you get
the gift card on the spot and can redeem it on anything in the store –
not just another game. We’ll also be testing the sale of used games in
those stores, and some of the kiosks will even rent games and movies.
We’re excited about this test, especially because we know how deeply
passionate our customers and our employees are about gaming, movies and
entertainment overall. And the trade-in and used value propositions
will give those passionate customers even more choice and value at Best
Buy.
Judge then asks customers to comment — and they have, to the tune of 179 at last count. “Solid” and “awesome” seems to be the consensus.
