- Local
- Community
- Journalism
Support the independent voice of Dallas and help keep the future of Dallas Observer free.
Let the branding begin as we transition from Super Bowl ads to NBA All-Star Week advertisers. Here's a sneak peak at what to expect over the next few days as Dallas (and some place called Arlington?) becomes a city-sized billboard hawking everything from T-Mobile to Gatorade to Foot Locker to Auto Trader to HP products. Says the NBA's executive veep of marketing partnerships, "All-Star Weekend happens to be one of the biggest pieces of our assets, the reason being it's a place where a huge number of fans gather: avid, casual and those who are just interested because this is the one time of the year where the best players on earth are together." Which is why Taco Bell's giving away free tacos from the back of a purple truck. Or is that just a hoax?
Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.
