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Jon Stewart on What Really Killed the Twinkie

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On The Daily Show last night, Jon Stewart took on Hostess, finally providing the definitive postmortem on what caused the snack maker's demise.

The short answer, of course, is the union that wouldn't agree to drastic pay and benefit cuts. His longer answer: It might have had something to do with the seven CEOs the company went through in a decade, the fact that the CEO tripled his pay after squeezing concessions from workers in a previous bankruptcy, and the fact that sales have been dropping precipitously as parents have turned to healthier snacks for their kids. ("Fucking moms," Stewart mutters.) Also: "Let's not forget that the Hostess mascot is some sort of high-spirited country western dildo."

None of that makes the Twinkie's demise any less tragic, as evidenced by footage of a mom literally brought to tears by the thought that her children will grow up in a world without Twinkies.

"Where will I get the crap to fill the bottomless pit in me that will never be filled?" Stewart wonders. "Boxed wine? Arby's?"

Mmm. Arby's.

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Eric Nicholson
Contact: Eric Nicholson