Mark Cuban Suits Up for Football

Yup -- that's what it's going to say in Sunday's New York Times, specifically its PLAY sports magazine. In the June 3 issue, Joe Nocera reports that Wall Street money man Bill Hambrecht and Google executive Tim Armstrong are launching a professional football league to compete with the NFL -- and they've lined up Mavs owner Mark Cuban as their first team owner.

The league will be called the United Football League, and though it's still more concept than reality, they're expecting to play preseason games as early as August 2008. And, no, Cuban wouldn't own a Dallas team; his would most likely be in Las Vegas, as the UFL wants to play in non-NFL markets, natch. "“There are quite a few good-sized non-N.F.L. cities that can support a pro team," says Cuban.

The story's just gone online; you can read it here. --Robert Wilonsky

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