Mark Cuban: Super Bowl or Bust?

Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

It wasn't exactly as declarative as when Dallas Cowboys owner Jerry Jones injected his all-or-nothing expectations into the season a month ago, but Dallas Mavericks owner Mark Cuban believes his team is as good - actually, better - than the one that went to the NBA Finals in 2006.

"The feeling and the buzz in our locker room is off the charts, literally the best it's been in a good five years," Cuban told me and Newy Scruggs on 105.3 The Fan yesterday morning. "Every guy here that was a part of that Finals run thinks we have a much better team. It's not even close. If you compare rosters we're a far better team than that Finals team. We're deeper. More athletic. Defensively and offensively we have more flexibility. This year it's like 'Oh my goodness.' Guys are fired up. It's a whole different feeling. I'm excited."

The holdovers from the '06 team are again the nucleus of this year's team - Dirk Nowitzki, Jason Terry, Josh Howard and Erick Dampier. Howard's coming off off-season ankle surgery. Dirk's new look - shaggy hair, headband - makes him one of those GEICO caveman. Jason Kidd-to-Shawn Marion should be fun to watch.

But it's a looong way from Friday's pre-season game in Washington to June. It's not, however, a stretch to see the similarities between Jones and Cuban.

They've teamed up to host the 2010 NBA All-Star Game. They're both unfathomably shrewd and relentless marketers. And they both recently appeared on HBO's Joe Buck: Live.

Their surprising consensus about spending millions and maintaining successful, high-profile franchises in this treacherous financial climate?

"Scared shitless."

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.