Been meaning to get to this for a couple of days, ever since the North Texas Super Bowl XLV Host Committee sent out its weekly newsletter that said, at the very top:
TOM LANDRY SUPER BOWL HIGHWAY: On Tuesday, June 15 at 3:30 p.m., the Host Committee along with Alicia Landry will officially announce at Cotton Bowl Stadium the temporary renaming of Interstate-30 between Dallas and Fort Worth to "Tom Landry Super Bowl Highway." The 30 mile section of I-30 was given the name "Tom Landry Highway" in honor of the Cowboys legendary head coach in October 2001, connecting the two cities with Arlington in the middle. The renaming will last through Super Bowl XLV on February 6, 2011.
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The idea was first tossed out in March, when North Central Texas Council of Governments' transpo chieftain Michael Morris mentioned the six new signs as part of his plan to create for the Super Bowl a "World's Fair atmosphere for transportation." So now it's official: Per a just-arrived announcement from the NTSBXLVHC (is that right?) on Tuesday Morris, Roger Staubach, Super Bowl committee head honcho Bill Lively and, most important of all, Alicia Landry will attend an unveiling ceremony in Fair Park. Because they gotta use the Cotton Bowl for something, right?