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McKinney's Newtoy Now "Zynga With Friends"

Two months ago, Zynga, makers of FarmVille and Mafia Wars, snapped up Dallas-based Bonfire Studios -- one of many such acquisitions in recent months. This morning it held a telephone press conference to announce it's bought yet another locally based game-maker: Paul and David Bettner's Newtoy, otherwise known as the McKinney-based creators of Words With Friends and Chess With Friends. From the release:

"The Games With Friends franchise is the best social game experience available on mobile today and we are excited to welcome the Newtoy team to the Zynga family," said Mark Pincus, founder and CEO of Zynga. "The Zynga With Friends Studio will continue to invent great mobile social game experiences for Zynga users everywhere."

Newtoy CEO and co-founder Paul Bettner immediately assumes the role of VP and GM of The Zynga With Friends Studio, reporting to David Ko, senior vice president of mobile at Zynga. Bettner will lead the team to develop new mobile social games for the Zynga network that leverage the company's rich experience and creative game development environment.

"We're reinventing the way people are social on their mobile devices," said Paul Bettner, VP and GM of The Zynga With Friends Studio. "The Zynga With Friends Studio will build on the Newtoy legacy of creating approachable, highly social games that are accessible to anyone from anywhere."

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