NBA Fines Mark Cuban $25,000. Why Bother?

The NBA is a bunch of nit-twitts.

Over the weekend the league fined Dallas Mavericks owner Mark Cuban $25,000 for his "criticism" of officials via Twitter, the real-time social network that allows schmucks like you and me to be flies on the walls of the rich, famous and exhibitionistic. Or to simply tell the world that you do, in fact, have a severe case of the Mondays.

After Dallas' gut-gouging loss to the Denver Nuggets Friday night - don't know about you, but I find it extremely easy to hate J.R. Smith - Cuban sent out a couple "tweets", 140-word-or-less messages to everyone following him on Twitter.

If you watched the game, you saw the Mavs' Antoine Wright miss a potential game-winning jumper from the corner near Denver's bench in the final seconds, followed by Smith getting getting all up in his business and mouthing lots of words I'm willing to bet included a profane adjective or three.

Cuban's Twitter response:

mcubanhow do they not call a tech on JR Smith for coming off the bench to taunt our player on the ground ?


First of all, how is that fineable? Second of all, fining Cuban $25,000 is like fining me 2.5 cents. All it does is provide a national platform to his case, his cause and to Twitter.

And, of course, Cuban wasn't/isn't done. Since the fine he's posted tweets about setting up an "incogtweeto" account, wondering if tweets are copyrighted, remarking that the NBA developed a way to make money off Twitter, and agreeing with me that "lebron is better at playing than designing intros."

  • mcubanmcubanhow much fun would it be if it could twitter whatever i wanted during mavs game. Fun, but expensive :).
    Cuban has 11,384 of us following his every syllable on Twitter. (To keep things in perspective, I got 20.) Some of the folks he follows: Jason Richardson of the Suns, the Bucks' Charlie Villanueva, Shaquille O'Neal, Perez Hilton, Dr. Drew, Papa Joe Simpson and Ashton Kutcher.
    I suggest taking Twitter for a test drive. It's free. It's fun. It'll take your mind off yesterday's loss in which the Mavs were outscored 82-39 over the final three quarters.

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