The New York Times this morning revealed its long-expected plans to erect a pay wall (again) around some of its content: Starting March 28, visitors to the paper's website will be able to access 20 articles every month without paying. After that, it'll cost $15 a month to keep reading. But there will be exceptions. As a subscriber, I just got this note in the in-box from publisher Arthur Sulzberger Jr.:
Readers who come to Times articles through links from search, blogs and social media like Facebook and Twitter will be able to read those articles, even if they have reached their monthly reading limit. For some search engines, users will have a daily limit of free links to Times articles.
Google, incidentally, is among those limited-to-five-free-links search engines. Regardless, The Times points out that it's not the only paper erecting a pay wall; welcome to the new reality. But, unlike most, says the paper, its new system comes with myriad "freemiums," unlike, say, a certain local newspaper:
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The Dallas Morning News started putting much of its content behind a less porous pay wall last week, an approach similar to what The Wall Street Journal does with its Web site, where selected content is free but everything else is available only to subscribers.