When it comes to my weekly NFL Quarterback Rankings - if I had one of those little encircled R's to signify a trademarked idea, it'd go here - the criteria is everything, nothing and all that's in between.

Past performance and future potential is considered, but mostly - like college football's weekly Top 25 - it's an attempt to identify the quarterbacks you'd most like to have starting for your team in this game, this week, right now. Injuries, obviously, significantly plummet value. A clever new TV ad might bump a player a notch.

32. Kyle Boller Marc Bulger, Rams (-5).

31. Mark Sanchez, Jets (-2).

30. Daunte Culpepper Matthew Stafford, Lions (-).

29. Bruce Gradkowski, Raiders (+2).

28. Ryan Fitzpatrick, Bills (-).

27. Josh Freeman, Buccaneers (-2).

26. Brady Quinn, Browns (+6).

25. Jason Campbell, Redskins (+1).

24. Jake Delhomme, Panthers (-).

23. Kyle Orton, Broncos (-3).

22. Alex Smith, 49ers (-).

21. Matt Hasselbeck, Seahawks (-).

20. Jay Cutler, Bears (-2).