When it comes to my weekly NFL Quarterback Rankings - if I had one of those little encircled R's to signify a trademarked idea, it'd go here - the criteria is everything, nothing and all that's in between.

Past performance and future potential is considered, but mostly - like college football's weekly Top 25 - it's an attempt to identify the quarterbacks you'd most like to have starting for your team in this game, this week, right now. Injuries, obviously, significantly plummet value. A clever new TV ad might bump a player a notch.

32. Kyle Boller Marc Bulger, Rams (-).

31. Bruce Gradkowski, Raiders (+2).

30. Brady Quinn, Browns (-3).

29. Matthew Stafford, Lions (+1).

28. Mark Sanchez, Jets (+3).

27. Josh Freeman, Buccaneers (-).

26. Ryan Fitzpatrick, Bills (+2).

25. Jay Cutler, Bears (-5).

24. Chad Henne, Dolphins (-5).

23. Kyle Orton, Broncos (-).

22. Alex Smith, 49ers (-).

21. Matt Hasselbeck, Seahawks (-).

20. Jake Delhomme, Panthers (-).