Business

Over at 93.3 FM, “Today’s Hit Music.” To Be Followed by Tomorrow’s Next Format Change?

Can't say this was much of a surprise: 93.3 FM -- now known as i93, yawn -- just introduced itself as Your Home For Today's Hit Music with a serving of Black Eyed Peas followed by Miley Cyrus. In other words, Pop 40 as predicted by a Friend of Unfair...
Carbonatix Pre-Player Loader

Audio By Carbonatix

Can’t say this was much of a surprise: 93.3 FM — now known as i93, yawn — just introduced itself as Your Home For Today’s Hit Music with a serving of Black Eyed Peas followed by Miley Cyrus. In other words, Pop 40 as predicted by a Friend of Unfair Park a couple of days ago. Which doesn’t bode well for a frequency troubled in recent years by rotating-door formats — not unless Cumulus expects the similarly formatted 106.1 KISS FM to stop transmitting at 12:14 this afternoon. So sit back for 93 hours’ worth of ad-free “iMaximum music.” Ad-free? Indeed.

GET MORE COVERAGE LIKE THIS

Sign up for the News newsletter to get the latest stories delivered to your inbox

Loading latest posts...