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Success? Or Just Hoping for the Best?

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The New York Times this morning notes that the locally published Success magazine may be the most ironically named magazine in history, as it's never, ya know, really succeeded. Hard to believe: The small-bizzer mag's been around since 1891 (it was founded by this fella), and though you've probably never heard of it, it's changed hands repeatedly in recent years -- most recently, landing in the paws of Lake Dallas-based VideoPlus, a direct-marketing firm.

VideoPlus swears this times, things will be different -- as its "projecting 100,000 subscribers when it hits newsstands in March," reports The Times. Which is odd, since it only had 15,000 before its most recent shuttering. Oh, here's the media release announcing the "new" magazine -- though it doesn't bode well when the company posts an undated release ("Nov. TK, 2007") marked "DRAFT FOR REVIEW." --Robert Wilonsky

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

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Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.