There's always been something pleasantly nostalgic about the name of the Texas Rangers' stadium. The Rangers Ballpark in Arlington, like its red-brick facade, harkens back to simpler times, back before corporations plastered their names on every possible piece of sports-related real estate.
Never mind that this peanut-and-Cracker Jack simplicity hasn't been entirely intentional. The Rangers signed a naming-rights deal back in 2004 with Ameriquest, the nation's largest sub-prime mortgage lender. The agreement ended three years later when the company -- and the global economy -- collapsed.
As appealing as the ballpark's no-frills name may be, it represents millions of dollars in potential revenue, which is why it was never going to last.
The Rangers are about to hold a press conference announcing a new naming-rights deal with Globe Life and Accident Insurance Co., according to The Dallas Morning News' Evan Grant.
So, without further ado, welcome to Globe Life Park. Here's the new logo. Note how the "o" has cleverly been transmogrified into a baseball:
Try not to shed too many tears over baseball's lost innocence or whatever. Also, pray that Globe Life doesn't somehow bring about the next global financial crisis.
Send your story tips to the author, Eric Nicholson.
Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.