The Brand-New, Sorta Inspiring, Slightly Overwrought, Kinda Horny Dallas CVB Promo

I just came across this brand-spanking new Dallas Convention & Visitors Bureau promo — its title, clearly, “Moon Over Dallas.” First person I showed it to was The New Guy who sits next door. Said the outta-towner, “Pretty fucking great. Coulda used more of that girl in the bikini …” You’ll see what he means. She’s on The Joule rooftop, incidentally. Speaking of.

I called over to the DCVB to talk to president and CEO Phillip Jones, who’s out. But Dustin Clark, director of marketing and public relations, confirmed its newness: “It debuted this morning at the annual meeting.” And, he says, it was made by the fine folks at YouPlusDallas, who’ve been doing most of the DCVB’s videos in recent months.

I’ll let you debate its merits. But I’ll say this: The beautifully shot promo almost makes me forget there ever was a “One More Thing.” Almost.