| Sports |

The Cowboys' New Frisco Headquarters/Theme Park Looks Elaborate (Video)

Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

The Cowboys' move from Valley Ranch to Frisco is moving forward. On Monday, the Frisco City Council took a look at some initial plans for the 66-acre site.

Of course, America's Team can't settle for a tasteful office complex and modest practice facility. The keystone of the project will be "Cowboys Alley," the retail-and-restaurant development planned for the entrance to what The Dallas Morning News refers to as a "multi-use sports complex."

It is, judging by the video produced for the council by O'Brien Architects, a small Cowboys theme park, where fans gather to dine at football-themed restaurants and cheer wildly at what appears to be 20-year-old footage of Emmitt Smith. Somehow, it seems to fit in Frisco.

Send your story tips to the author, Eric Nicholson.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.