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The Holy Trinity Bridge

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As promised, The Trinity Trust today debuted its new campaign to build interest in the Margaret Hunt Hill Bridge, and there's an accompanying Web site: Discover the Trinity. You'll also find a second, jazz-scored site pitching the previously mentioned September 25 Bridging the Trinity shindig, tickets for which are selling for $150 a pop. (Because, look, it ain't cheap to party hearty with the likes of gubernatorial candidate Kay Bailey Hutchison, Congresswoman Eddie Bernice Johnson, Mayor Tom Leppert and Santiago Calatrava.)

The "Why Party?" section of the site in particular resembles a Veridian Dynamics ad: It's a rotating litany of buzzwords (Environment, Energy, Education, Community) popping in and out over unrelated photos meant to razzle and dazzle the newcomer. And, this question: What, exactly, do Miles Davis, Jimmy Scott, Lionel Hampton, Gerry Mulligan and Charlie Mingus have to do with the Calatrava bridge, anyway?

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

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Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.