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The News's Jim Moroney, Making News

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A little while ago I saw this lengthy and occasional inside-baseball Q&A with Dallas Morning News publisher Jim Moroney in which he insists that life behind the pay wall's just fine, thanks for asking. Sorry -- that's "subscriber content initiative." Anyway. Says Moroney, since the pay wall was erected a few months ago, 65 thou paper-takers have "authenticated through a registration process in order to access our content through our digital platforms," and far as he's concerned, that's good news for The News:

The doomsayers cry out, "But your page views will drop!" Our response: How valuable are pages that you're selling at 70 cents per thousand? I'm not worried about the loss of page views that are sold at remnant rates. There's very little financial value there. We expected a 40 percent decline in page views, but in the first 12 weeks the average weekly decline was only 19 percent. That's less than the percent of our page views we were selling at remnant rates.

Here's another big change for Dallas's Only Daily: It's going to start running same-sex marriages in the Weddings section beginning immediately, per the Dallas Voice. Maybe you recall: Back in November, local couple Mark Reed and Dante Walkup filed a formal discrimination complaint with the city against the daily when it stuck their announcement in the Commitments section, which was not what the couple had asked -- or paid -- for. But Moroney and editor Bob Mong met with the couple yesterday and decided that rather than keep fighting it, they're giving in:

"When you do the right thing, you just do the right thing," Moroney said. "I believe that publishing same-sex marriages performed in states where they are legally allowed, that publishing those under the Weddings heading in our newspaper, is the right thing to do."

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

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