The Omni Apparently Wants to Set Dallas' Image Back Three Decades With "Texas Tycoon" Sweepstakes

Last we checked, the downtown Omni is doing pretty well. Better than expected, as a matter of fact, as it finishes its first season this week after hosting conventions for such groups as the American Chemical Society, the American Society for Microbiology, salsa-swilling library scientists and presumably some non-scientists as well.

That's not to say there isn't room for improvement, particularly in the ever-competitive world of convention hosting, which is why Omni Dallas is rolling out its latest marketing push: confirming the world's stereotype that the city is a testosterone- and oil-fueled place to enjoy a nice, bloody steak in the '80s.

Hence its announcement yesterday of the "Texas Tycoon" meeting planner sweepstakes. From the press release:

The hotel announced yesterday its Texas Tycoon sweepstakes. Living large like an oil tycoon, one planner will receive roundtrip airfare on American Airlines (up to four tickets); Presidential Suite accommodations for four nights; dinner at Bob's Steak & Chop House with "Dallas" series star Larry Hagman; tours of Southfork Ranch, plus a visit to the TV show's working set, complete with VIP transportation.

Is this really the image of Dallas the city-financed hotel wants to project to the rest of the world? We have a relatively vibrant and diversified economy, neighborhoods and developments that can legitimately described as cool, a good number of creative people doing creative things. We've spent three decades trying to shake the decades-old perception that Dallas is nothing like the TV show, and now we turn around and try to convince people that Dallas is exactly like the TV show?

KEEP THE DALLAS OBSERVER FREE... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Eric Nicholson
Contact: Eric Nicholson