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The Omni Apparently Wants to Set Dallas' Image Back Three Decades With "Texas Tycoon" Sweepstakes

Last we checked, the downtown Omni is doing pretty well. Better than expected, as a matter of fact, as it finishes its first season this week after hosting conventions for such groups as the American Chemical Society, the American Society for Microbiology, salsa-swilling library scientists and presumably some non-scientists as well.

That's not to say there isn't room for improvement, particularly in the ever-competitive world of convention hosting, which is why Omni Dallas is rolling out its latest marketing push: confirming the world's stereotype that the city is a testosterone- and oil-fueled place to enjoy a nice, bloody steak in the '80s.

Hence its announcement yesterday of the "Texas Tycoon" meeting planner sweepstakes. From the press release:

The hotel announced yesterday its Texas Tycoon sweepstakes. Living large like an oil tycoon, one planner will receive roundtrip airfare on American Airlines (up to four tickets); Presidential Suite accommodations for four nights; dinner at Bob's Steak & Chop House with "Dallas" series star Larry Hagman; tours of Southfork Ranch, plus a visit to the TV show's working set, complete with VIP transportation.

Is this really the image of Dallas the city-financed hotel wants to project to the rest of the world? We have a relatively vibrant and diversified economy, neighborhoods and developments that can legitimately described as cool, a good number of creative people doing creative things. We've spent three decades trying to shake the decades-old perception that Dallas is nothing like the TV show, and now we turn around and try to convince people that Dallas is exactly like the TV show?

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Eric Nicholson
Contact: Eric Nicholson