Keep Dallas Observer Free

The Planned Resurrection of Victory Park Will Begin in May

It's easy enough to make a new development look lively and inviting in computer-generated renderings. Throw in a couple dozen people strolling along a broad, tree-lined sidewalk and dining on restaurant patios, all brightened by a warm evening glow, and voila: You have a thriving, modern commercial and residential hub.

But what happens when you build the thing only to discover that those optimistic sketches glossed over serious design flaws -- poor traffic and pedestrian circulation, a lack of appealing, accessible, and affordable retail and restaurant space, life-sucking expanses of concrete all around?

Victory Park, that's what.

See also: Victory Park Is Getting a Makeover

The city of Dallas has learned a lot in the 15 years since the project was built. "When this originally went in, the base of knowledge about how do do mixed-use in Dallas was ... let's say ... less," Karl Stundins, a redevelopment manager with the city, told The Dallas Morning News in April.

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

The fruits of Dallas' hard-won experience were on display earlier this year when it unveiled a technical study -- complete with pretty new renderings -- showing how the area around the American Airlines Center might be revitalized.

The changes called for in the study were ambitious. There would be more parking garages, a couple of new mixed-use office/retail buildings and a "retail pavilion" on a currently vacant lot, which would house a mix of shops, restaurants, a movie theater and maybe a grocery store. But first, the city will try to fix Victory's pedestrian problem.

That process is set to begin in May, according to a briefing scheduled for Monday before the City Council's Economic Development Committee, when work will begin converting Olive Street and Victory Park Lane from one-way thoroughfares to two-way streets.

In the process, the $2 million project will widen sidewalks, add crosswalks, and generally make it more pleasant for pedestrians to linger. The cost will be covered by Trademark Property, which will then be reimbursed using city TIF funds. That, the city hopes, will pave the way for another $100 million in private investment. It's gotta start somewhere.

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.