| News |

The Revolution, One Slice at a Time

Eddie Sotelo's million radio listeners will now get an earful about how they need a mouthful of Pizza Patron. Genius.
Keep Dallas Observer Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Dallas and help keep the future of Dallas Observer free.

Eduardo "Eddie" 'Piolín" Sotelo is perhaps the most popular and influential radio-show host in the U.S. and A. (for now, anyway). Last year, through his nationally syndicated radio show (which airs locally on KESS-FM, 107.9), Sotelo called for hundreds of thousands of Spanish-speaking immigrants to rally in the streets for immigration reforms; hence the pieces referring to him as "a revolutionary threat to America," for better or worse. As Mother Jones called him in the summer of 2006, Sotelo is "the new voice of immigrant rights."

He's also the new voice of ... Pizza Patron? Yup -- also, the face. Says Antonio Swad, the brilliant founder of the locally based pizza biz best known for taking pesos: "Piolin is the living embodiment of what Pizza Patron is all about on a number of levels, and we are thrilled with this agreement." The revolution, turn out, comes with extra pepperoni. --Robert Wilonsky

Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Observer community and help support independent local journalism in Dallas.


Join the Observer community and help support independent local journalism in Dallas.