Not worthy of the "BREAKING NEWS" banner 'cuz, really, you read this about three months ago. Remember?
In the final analysis, these were strange bedfellows from the outset: The Cowboys, who rely upon an expansive signal, jumping under the sheets with a station that built its legacy in part by lampooning Dallas' football team.
To its credit, I never heard The Ticket back off its Cowboys criticism. To its credit, the Cowboys will find a station that will allow its programming to be heard south of I-20 and after dark.
Weird, Robert got the press release emailed to him over at Unfair Park. I didn't get one. Not even a text. Wonder what's up?
Jump for The Ticket's side of the divorce:
SPORTSRADIO 1310 THE TICKET AND DALLAS COWBOYS END MEDIA PARTNERSHIP
Dallas - Sportsradio 1310 The Ticket-KTCK/93.3 The Bone-KDBN and the Dallas Cowboys announced today that they have ended their three-year partnership to carry the team's play by play broadcasts.
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The agreement began in 2006 and has been a success for both parties. Sportsradio 1310 The Ticket will continue their award winning coverage of the Cowboys on and off the field.
"This was a successful partnership for Cumulus over the past three seasons, and we look forward to continuing to work with the Cowboys in the future outside of their play by play broadcasts." said The Ticket Vice President and Market Manager Dan Bennett.
On January 16th, 2009 The Ticket and The Dallas Stars announced a new 5 year broadcast agreement that begins with the 2009/2010 season.
Commence countdown for CBS Radio (owner of KRLD, The Fan, etc.) to announces its partnership with the Cowboys .... Now.