This Sandwich Smells Like the '60s

The Richards Group gets a shout-out in The New York Times this morning for its Hoagiefest promotion, which takes a big ol' bite outta the Yellow Submarine in order to sell sandwiches to folks living up north. Turns out, Richards is just ridin' the peace train with the rest of 'em, as even Luvs is packaging faux-protest with baby poop. Says Richards' Glenn Dady, nostalgia is the perfect motivator, even for people who don't know what they're feeling nostalgic for: "For people in their late 40s and up, it takes them back. And the younger people gravitate to it because their video games are playing music from that time period." Incidentally, a little digging reveals that the downloadable and crazy-making music on the Hoagiefest site is by Nerf Herder's Parry Gripp.

KEEP THE DALLAS OBSERVER FREE... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Robert Wilonsky
Contact: Robert Wilonsky