News

Visual Communicators to Decorate Site of Colleague's Cycling Accident

Paul Jerde's the creative director at MasonBaronet, the marketing firm on Lamar Street, who, back in April, was featured in this How-to about motivating your staff -- with a Creative Jam session (take note, boss). His colleagues at The Dallas Society of Visual Communications adore the guy. So do plenty others, as Jerde and his family have discovered since June 14, when, in the bright daylight, he was riding his bike near White Rock Lake and was hit from behind by a pick-up, near the intersection of Mockingbird Lane and Buckner Boulevard. He suffered a severe head injury and was taken to Baylor Medical Center's intensive care unit.

Family and friends have been updating his progress ever since on this blog, site of the now-famous safe-cycling petition. The site also noted that yesterday, doctors "removed the tube in Paul's head that was measuring his cranial pressure." He still cannot breathe entirely on his own. All of which is offered by way of a heads-up: Tomorrow at 6:30 p.m., there's "A Picnic for Paul," during which folks will be hanging posters -- "VERY CAREFULLY," it's noted -- on the bridge near the accident. --Robert Wilonsky

KEEP THE DALLAS OBSERVER FREE... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Robert Wilonsky
Contact: Robert Wilonsky