What's in a Domain Name? About $275,000, Discover Your Dallas Cowboys.

Here's a crazy story this morning -- from no less a source than DomainNameNews, which is where Schutze and I used to work in the late 1970s. Apparently, the folks who own the domain name Cowboys.com -- which is a "boot barn," no less -- were all ready to sell the moniker to Your Dallas Cowboys for $275,000 during some kind of a domain-name auction in Hollywood, Florida. Only, Your Dallas Cowboys thought they were buying the name for $275 -- because that sounds right, right? So now it's back on the market.

Notes the owner of the auction site: "You can’t take your family to a football game for $275!!!" Fair enough. --Robert Wilonsky

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