Forthcoming at the beginning of 2011: The Dallas Morning News's iPad app. Only, per the press release this morning, it'll be a New York Times-made product via its new Press Engine offshoot, which is spitting out iPad and iPhone products for smaller publications without the resources to do it themselves. And first in line: A.H. Belo!
News publisher Jim Moroney tells AdAge today, look, it's just a good fit -- The Times has a decent track record, no matter what Steve Jobs says, so there. But before the launch, some big questions -- well, one, really.
First it has to decide how to reconcile charging for the iPad app, as it plans to do, with posting all its content free on the web, as it currently does. Consumers aren't likely to pay for an iPad app to access the same content they can get free on the iPad's web browser.
"We are looking at how and what we might do about taking some of our content and making it available only to people who have either paid for a print subscription or who are paying for some kind of digital access," Mr. Moroney said.
Keep the Dallas Observer Free... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Dallas with no paywalls.